HAAN Brand is a Spanish company, based in Barcelona, that provides sustainable solutions to oral care. Their aim is to create new sustainable products that are from an environmental point of view friendly.
The problem presented was to create a new way to package toothpaste to avoid plastic waste. The other part of the challenge was to design a shape that would fit their product identity in order to create a scalable collection.
Portable · Refillable · Without thread
After analyzing the current market in terms of shape, use, sustainability and portability, the conclusion was reached to place the product in a highly portable volume while maintaining features of the traditional shape adapted to HAAN's product identity.