FitTrack is a Canadian company, based in Toronto, that provides smart solutions for healthcare. Their aim is to create new way to achieve a healthy lifestyle.
The problem presented was to create a new brand language for their smart scale collection.
Human · Smart · Welcoming
After analyzing the current market in terms of shape, use, sustainability and portability, we decided that the correct direction was to create a more soft appealing on the edges to avoid the traditional square shape. This creates a more human touch to a this technological product.